Children waving at the camera during a Join for Joy sports day.

About us

Our ambassadors

Four people who know what sport and play did for them, and who tell that story for the children in our programme.

Our ambassadors give the programme a voice in places we cannot reach on our own: in a stadium, on a stage and in front of a camera. They open doors with partners, they bring the story to a new audience, and they show children that sport and play are worth taking seriously.

Want to put your own reach to work?

Companies, schools, sports clubs and individuals raise money for the programme every year. We are happy to think along about what fits you.

Start a campaign

Give a child the joy of learning

A gift, big or small, brings play into a child’s school day.